The yearly Promax event in Europe is always exciting, but even more so when the conferences are hosted here in Barcelona! The Promax team approached us to commission the opening reel and graphic identity for the occasion.
What could be better than using Barcelona and our creative process as inspiration? This is a tribute to our work, to everyone’s work. Recognition of the hours of creativity and toil, to the love and passion that we all pour into each project.
Each shot aims to be a fun and colourful reflection of the different stages during a creative process. The piece concludes with the Promax claim: Create What’s Next. We wanted to make a versatile piece that would showcase the different techniques that we use at Cómodo Screen, a variety of methods, such as stop-motion and cut-outs, that represent our work, cheekily naïve and fun
More info: comodoscreen.com/portfolio/promax-europe-2016-identity